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Mirchi urges listeners to vote at BMC elections!

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Mirchi urges listeners to vote at BMC elections!

Mumbai, February 16th, 2012: Radio Mirchi, Mumbai's hottest radio station, has pledged to encourage and educate citizens of the city during the upcoming BMC elections. And when it comes to being responsible, what better way than casting votes and making an informed decision this BMC Elections.

Inspired from the hottest movie of our times, Rang De Basanti, there's only one mantra that Radio Mirchi 98.3 FM has been echoing for the past two week: "Koi Bhi Saher Perfect Nahi Hota, Usse Banana Padta Hai. BMC Election Main Acche Leader Ke Liye, Wait Nahi Vote Karo." During this election, not only will the RJs cast their vote for their preferred candidate, but also encourage the citizens to be responsible and live up to their civic duties. Every RJ has been weaving this idea in their content innovatively.

With Main Bhi Corporator campaign RJ Jeeturaaj on his show Hi Mumbai gave listeners an opportunity to voice their opinion on the existing Corporator in reign. Listeners also got a chance to go on-air and say what they would do if they were elected as a Corporator. Besides this, RJ Jeeturaj directed listeners to various websites for information on candidates from their ward. The ultimate aim was to help citizens make an informed decision. To encourage them further, RJ Jeeturaaj will give-out Radio Mirchi goodies to select lucky listeners who will put-up pictures of their inked finger post casting their votes.

RJs Suren and Meera of Sunset Samosa in their own distinctive and entertaining way educated listeners about the importance of voting for the right candidate. In a 2 weeks campaign called Brihan Mumbai Mushaira, they highlighted the different aspects of the Corporators job in a Shaayari competition format. The aim was to make citizen of Mumbai aware of what to expect from candidates. Listeners were encouraged to write shaayaris and an opportunity to go on-air. To add to the excitement and fun, the competition ended with renowned lyricists Neelesh Mirsa and Rajshekhar contributing their shaayris on-air as well!

To boost the citizens, noted celebrities like Javed Akhtar, Mahesh Manjrekar, Madhavan, Imran khan supported Radio Mirchi in this initiative by going live on 98.3 FM and urged citizens to cast their votes on 16th Feb.

On election day, Radio Mirchi also reached out to masses by talking to the people of Mumbai at voting booths and thanking them for being responsible.

So the next time you tune your radio to 98.3 FM, you can expect a generous dose of encouragement along with whole lot of music and entertainment.

About Radio Mirchi:
Entertainment Network India Limited (ENIL), India's leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.
Radio Mirchi's continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi will be heard in Dubai, Abu Dhabi and Al Ain and will the first Indian radio brand to go international.

For further information contact:
Saheli Mukhopadhyay / Harsh Kankeshwar
9920733238 / 9920775032
saheli.m@prpundit.com / harsh.k@prpundit.com