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National Geographic Channel now launches in Telugu!

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National Geographic Channel now launches in Telugu!

Hyderabad, August 11, 2010: National Geographic Channel (NGC) today expanded its reach to a wider audience in India by launching in Telugu, the official language of Andhra Pradesh. Nat Geo will enable a larger spectrum of viewers in one of the largest states of India to "Live Curious" in their own language. The announcement was made at the press conference organized today at Hotel Taj Krishna where Tollywood superstar Nag Chaitanya unvieled the channel in the native language of Andhra Pradesh.

National Geographic Channel, which is currently available in Hindi and English will now also be available in Telugu showcasing the same award winning programs like 'Jailed Abroad' & 'Air Crash Investigations', to NGC specials like 'Strange Days on Planet Earth'. The best of NGC specials, events and signature series will now also be available throughout the week, 24x7 in Telugu. Commenting on the launch, Keerthan Adyanthaya, Managing Director, National Geographic Network & FOX International Channels, said, "We are extremely excited to reach out to a wider Indian audience, the channel will give our viewers a flavor of compelling stories in their native language, aided by stunning visuals and credibility that people have come to expect from the National Geographic Channel. It reinforces our commitment to offer our viewers a new way to look at the world - inviting them to Live Curious: learn and explore constantly about science, technology, history, culture, nature and wildlife".

Launching the channel at the conference, Naga Chaitanya commented, "It's an honor to be associated with National Geographic Channel. It's a great initiative to launch the channel in Telugu and reach out to the Telugu speaking audience. I have always been impressed by the rich content of NGC and have been a fan of the Channel. The channel always has something interesting and informative to offer to its viewers. Right from science and technology to conservation and exploration, Nat Geo mesmerizes me on all fronts. Being an avid racer and passionate about adventure I especially enjoyed watching shows like Long Way Down and Flight of the Hawks on Nat Geo".

Nat Geo will now be available in Telugu along with Hindi and English through distribution affiliates and cable network operators.

The initiative reiterates NGC's commitment to show its viewers a new way to look at the world - inviting them to Live Curious: learn and explore constantly about science, technology, history, culture, nature and wildlife. With a commitment to making documentaries that explore the modern world from a unique perspective, National Geographic Channel creates smart innovative entertainment for viewers who want to know more.

About National Geographic Channel India:
National Geographic Channel India launched on July 1, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel is currently distributed to over 45 million homes in India and on an average gets over 54 million viewers a month. For more information, please visit www.natgeotv.co.in.

About National Geographic Channels International:
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in more than 315 million homes in 166 countries and 34 languages. For more information, please visit www.natgeotv.com

For further details, please contact:
National Geographic Channel
Neha Khungar / Aditi Kapoor
Genesis Burson-Marsteller
Tel: 09811546200 / 09811559381
E-mail: neha.khungar@bm.com / aditi.kapoor@bm.com