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National Geographic Channel ties up with The Car & Bike Show on NDTV for their adventure challenge series, Apollo Flight of the Hawkz

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National Geographic Channel ties up with The Car & Bike Show on NDTV for their adventure challenge series, Apollo Flight of the Hawkz

November 17, 2009 : Dangerous curves, sand dunes, mud pits, rough terrains, SUVs and a lot moreâ¦ NDTV is gearing up to bring you all of the excitement from National Geographic Channel's brand new adventure series, 'Apollo Flight of the Hawkz'. This is a unique content sharing partnership between the two channels with similar target audience.

Presented by fearless and fiery, Nethra Raghuraman, Apollo Flight of the Hawkz is a unique concept that combines the passion for off-roading with unmatched thrills and dare. The extreme adventure challenge is designed to test the physical ability and the mental agility of the adventure enthusiasts.

As the official English news channel partner, the series will be promoted on NDTV through a unique integration with The Car & Bike Show, hosted by Siddharth Vinayak Patankar, across all phases of Apollo Flight of the Hawkz. Siddharth will keep viewers updated through the seven-part series which will cover various terrains across India with twelve teams of two members each, selected from across the country. Siddharth will also be part of the orientation, sharing his insights on SUV's, off roading, etc with the final participants. As partner, The Car & Bike Show will not only create buzz around the series but will also push weekly call for entries on the show. Besides www.msnindia.com/natgeohawkz, the channel will also invite entries through 56388 and cnb@ndtv.com. One lucky The Car & Bike Show viewer will be fast-tracked to the last 16 to try his/her hand at cracking into the final 12.

"Apollo Flight of the Hawkz promises to take adventure television to the next level with a heady mix of SUVs, stunts, mind-games and dares. Besides being the most daring show that we have attempted in India, it is also a complete outdoor experience. It is open to all adventure enthusiasts who like to live on the edge. We are extremely pleased to partner with NDTV and bring to their viewers an exclusive slice of the 4-wheel action." elaborates Rajesh Sheshadri, Senior Vice President - Content and Communication, National Geographic Channel India.

"I am quite excited to bring all the exclusive action from Apollo Flight of the Hawkz to the viewers of my show. The concept of the series fits well with the interest of our viewers and at NDTV we are confident that they would appreciate the same", adds Siddharth Vinayak Patankar, Auto Editor, NDTV.

The show will see a combination of adventure enthusiasts - existing SUV owners with their vehicles will join hands with those who dream to possess one in the future. As part of the Nat Geo series, the participants will cover around 120 kms per day on tricky terrains, crack intelligent mind games, take up thrilling and never-seen-before adventure tasks, like stand up paddling, tight rope walking, monkey crawling and also maneuver their SUVs through incomparable obstacles and of course the climax of it in every episode would be the final dares, which will see the participants zipline between dangerous valleys and bungee jump off a crane! At the end of this seven-day long Lavasa to Goa driving adventure, the winning team will get to go on a fully-paid adventure trip for two to Masai Mara, South Africa.

Interested participants can register online for Apollo Flight of the Hawkz on-ground selections by simply logging on to www.msnindia.com/natgeohawkz. Indian nationals above the age of 18 who are physically fit, have a valid driving license can apply to be a part of the challenge. People can also register on the spot at the selection venue. On-ground selections will be organised in Delhi on January 10, Kolkata on January 17, Bengaluru on January 24 and Mumbai on January 31, 2010. All participants will undergo a series of physical and mental challenges, and a medical test to make it to the final twelve.

About NDTV:

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of launching the most successful news channels in India and three abroad: Its flagship channel NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's leading business news channel, and NDTV India is amongst the country's most credible Hindi news channels. NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television setting award winning benchmarks in reporting and production. The group has now expanded into one of the nation's biggest broadcasting houses by growing beyond news into Entertainment and Lifestyle Broadcasting, Media Process Outsourcing and Convergence.

About National Geographic Channel Asia:

National Geographic Channel Asia launched on July 1, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel is currently distributed to over 30 million 24-hour homes and over 50 million day-part cable homes in Asia-Pacific. National Geographic Channel Asia is a business enterprise of National Geographic Television, NBC, and Fox Entertainment Group.

About National Geographic Channels International:

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in more than 315 million homes in 166 countries and 34 languages. For more information, please visit www.natgeotv.com

For further information, please contact:

National Geographic Channel
Neha Khungar / Priyam Chaturvedi
Genesis Burson-Marsteller (Gurgaon)
Tel: 098111546200 / 09999690904
E-mail: neha.khungar@bm.com / priyam.chaturvedi@bm.com