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NDTV Good Times announces India's biggest food reality show FOODISTAN!

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NDTV Good Times announces India's biggest food reality show FOODISTAN!

January 19, 2012: NDTV Good Times, India's first premium lifestyle channel announces India's biggest food reality show FOODISTAN. A battle for culinary supremacy of epic Indo-Pak proportions on a platter never seen or served before, starts January 23rd only on NDTV Good Times. Foodistan is a cook-off for highly talented chefs from Asia's two most culturally rich countries, India and Pakistan. The show will have a total of 16 professional chefs, 8 chefs each from India and Pakistan representing their country's rich and exquisite cuisine.

Hosted by the very charming Ira Dubey and the extremely talented Aly Khan, the 26 part series has an esteemed panel of judges that include Vir Sanghvi, eminent food critic, avid traveller and gourmand at heart, Sonya Jehan, Bollywood actress of French-Pakistani descent and Merrilees Parker, popular British celebrity chef and presenter.

Announcing the new series of Foodistan, Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle, says, "We are absolutely thrilled to announce Foodistan, the biggest food show on Indian television. Food as a genre is very close to the DNA of NDTV Good Times and we are committed to taking that to the next level with Foodistan. India and Pakistan are two nations who share a common passion for good food. And this love for food is something that binds the two nations inspite of the numerous differences, which is why Foodistan will appeal to our viewers. We are positive that our viewers will not only enjoy the show but will also connect to it."

The 16 chefs on the show will share mouth-watering recipes complementing their cooking skills, bringing on the show their valuable culinary experience. The tri-weekly show, airing from Monday-Wednesday aims to give a sneak-peak into the lifestyles and food traditions of India and Pakistan, while keeping intact the competitive spirit.

The host and floor reporter of the show, Ira Dubey says, "It was great fun hosting Foodistan. The show is not only different from other reality shows in terms of content and format but also promises to keep you glued to your TV screens with such talented people from both India & Pakistan." Aly Khan, host and commentator on the show added, "Shooting for Foodistan was definitely a wonderful experience. I am confident that the show will work really well because it has all the necessary ingredients to entertain the viewers with a perfect blend of a great concept, lots of good food, the Indo-Pak connect and of course, your favourite hosts!"

Catch all the drama and excitement and experience the adrenalin rush as top chefs from India and Pakistan battle it out on your TV screens!

Foodistan, produced by BIG Synergy premieres 23rd January, Mon-Wed, 9:30 PM only on NDTV Good Times.

About NDTV Good Times
NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.

Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets.

NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy food both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish Travel and Luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.

The programming offers fresh, original content while constantly working with new engaging out of the box formats. The channel's presenters each draw in a loyal fan and viewer base who they can even engage through blogs and social networking.

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for the last two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. Content from NDTV Lifestyle is played not only across several ethnic, third party platforms in Africa, Middle East & Europe but also on the mainline lifestyle channels like The Wedding TV in UK. The Channel is present across all major analogue cable markets & all six DTH platforms in India. It is also available on emerging new media platforms (VOD/IPTV) across the country like Big Flix and My Way.

For more information please contact:

PR Pundit
Siddharth Bijpuria/ Megha Bhatia
88009 22828/ 98998 20599
Siddharth.b@prpundit.com/ megha.b@prpundit.com